The rise of the affluent Asian shopper

October 2013
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The rise of the affluent Asian shopper

At a glance

With the continued growth of Asia’s developing economies, an unprecedented proportion of the region’s population is moving up the socio-economic ladder. Newly affluent consumers are not only spending more, they are also spending in different ways than their counterparts in more developed economies.

PwC’s Experience Radar 2013 study on the global retail apparel industry shows how local culture and practices in developing Asia drive different types of purchase decisions for regional consumers, and reveals features in the retail shopping experience that would inspire those consumers to pay a premium. Beyond retail, the Experience Radar provides cultural insights and learnings that can inform other industries seeking to push their brands into new markets