Excellence in marketing, sales, service and operations can deliver differentiated, brand-defining customer experience that grows the bottom line. Build it all around your customer.
Differentiated customer experiences build brand, market share and competitive advantage. They also yield analytical insight into buying behavior that can inform closed-loop marketing strategies, and work best when functional boundaries between marketing, sales and technology are eliminated. This is best achieved by an "outside in" approach that draws technology, market trends and customer needs to the center of how you do business.
Today, the customer is king. And new buying behavior demands engaging, customer-centered experiences sustained by properly aligned sales and support channels. Discover how social media, mobile apps and digital marketing can build next-generation sales. Create multi-channel brand messaging strategies in order to balance marketing goals and customer demand. Discover how behavioral economics can influence your customer experience strategy now—and over the long term—by putting the customer first.
of US CEOs say they are strengthening their customer engagement programs in 2013.