Key findings from the PwC 2013 Global Digital IQ Survey

Digital conversations among C-level executives can raise Digital IQ

PwC’s Digital IQ is an annual survey to assess how well companies understand the value of technology and weave IT into the fabric of their organization.

PwC believes that a strong Digital IQ entails more than adopting the latest tools or having a large IT budget—it is about integrating “digital conversations” into every aspect of the business.

For the complete findings, download the 5th Annual Digital IQ Survey.

“It is no wonder that those firms that have a better Digital IQ can deliver and innovate in a world where the rapid pace of technology is fundamentally reshaping global commerce.”

Chris Curran,
Chief Technologist, PwC




Explore key findings:

  • Key finding #1: Collaborative C-suites
    Companies with collaborative C-suites are 4x more likely to be a top performing company
    CIOs are the catalysts for the conversation, but they should engage the entire C-suite in an ongoing dialogue to determine the agenda and spur action and change across the enterprise.

    For the complete findings, download the 5th Annual Digital IQ Survey.
    Graphic: Firms with strong C-suite relationships constantly align their thinking between IT and the business strategy
  • Key finding #2: Exploring emerging technology
    Companies are not exploring emerging technology fast enough
    Companies should have a more systematic approach to innovation, managing the whole pipeline of technology and opportunities. Investments in emerging technology should map directly to business priorities, with consistency around innovation, % of investment, and evaluation methods.

    For the complete findings, download the 5th Annual Digital IQ Survey.
    Chart: Strong Collaborators are more likely to be investing in emerging technologies in areas like mobile, social, cloud and big data
  • Key finding #3: Aligned leadership teams
    Champion innovation with a systematic approach
    This year’s study reveals that Strong Collaborators are more likely than other companies to foster innovation through a specific approach, often through a dedicated group or just-in-time team.

    For the complete findings, download the 5th Annual Digital IQ Survey.
    Chart: Strong Collaborators are more likely to measure innovation
  • Key finding #4: Digital Conversations
    Strong Collaborators more aligned on strategy
    A single, multi-year roadmap for the business strategy — and an explicit process to link the IT plan to the overall business — are critical.

    For the complete findings, download the 5th Annual Digital IQ Survey.
    Chart: 75% of Strong Collaborators say a single, multi-year roadmap for overall business strategy exists within their organization