Using data to understand your customer’s needs
As a result of the sweeping changes in the global economy — new middle classes in emerging markets, increasing commodity price volatility, and greater risk aversion — turning data into information that can inform wise corporate decision making is more important than ever. Not only do companies collect more data than at any time in the past, but they need to access it and take action on it more swiftly.
Supporting a recognition of the volatility and risk associated with data, our study shows that top performers are more likely to be investing heavily in data collection and security. Furthermore, information on customer needs will be the main focus of data collection over the next yearHow much of the following data subjects are you going to collect in the next year?
66% of Top performing companies say they will collect more data on customers next year than they did this year.
4th Annual Digital IQ Survey
The 4th Annual Digital IQ Survey includes respondents from nearly 500 US companies about the current state of their technology-related activities and plans for the future
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