PwC’s 4th Annual Digital IQ Survey: Social Media in business Key Findings

PwC’s 4th Annual Digital IQ Survey: Social Media in business

Social media is a critical data source.

Social media creates a channel to engage clients and build loyalty. The real value is its ability to add a new dimension to the entire product lifecycle and create more regular interaction across the lifespan of a product or service. This information can be instrumental in wringing greater value out of existing products while providing invaluable insight as new products are developed. Despite this, most companies have yet to embrace the benefits these tools can provide: Among the total pool of survey respondents, only 37 percent have invested in social media tools to reach customers.  Industries who have invested more significantly on engagement customer through social media include the Retail and Consumer sector (51 percent) and the Industrial Product sector (50 percent).

"Many products and services have finite points in time during which there is a customer engagement," says Chris Curran, a principal at PwC. Social media, he adds, "allows you to create more regular interaction across the lifespan of a product or service

What types of external Social Media does your company currently use for business purposes?

Top Performers

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Contacts
Chris Curran
Chris Curran
Principal and Chief Technologist
Tel: +1 (214) 754-5055
Email
 
Tom DeGarmo
Tom DeGarmo
Principal and Technology Consulting Leader
Tel: +1 (267) 330-2658
Email
 
Dr. John Sviokla
John Sviokla
Head of Global Thought Leadership
Tel: +1 (617) 530 5359
Email
 
Ed Yu
Ed Yu
Principal
Tel: +1 (415) 498 6408
Email
 

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Key data points

71%The most frequently cited form of social media for individual respondents was LinkedIn, while for their company, it was Facebook...

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4th Annual Digital IQ Survey

The 4th Annual Digital IQ Survey includes respondents from nearly 500 US companies about the current state of their technology-related activities and plans for the future

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