PwC’s 4th Annual Digital IQ Survey: The mobile consumer Key Findings

PwC’s 4th Annual Digital IQ Survey: The mobile consumer

Everyone is now a mobile consumer.

Executives must recognize that the expectations of employees and customers are largely affected by consumer-driven technologies. Employees want the tools they use for work to be as good as those they use in their personal lives, and customers expect to interact with firms on the platform and device of their choice. The survey shows that while many firms are focused on developing better mobile tools for their workers, they are under-investing in solutions for their customers: Only 45 percent of all respondents say they interact with customers significantly using mobile channels, and less than one-third are currently investing in mobile technologies for customers.


Contacts
Chris Curran
Chris Curran Image

Chris Curran

Principal and Chief Technologist

 
Principal and Chief Technologist
Tel: +1 (214) 754-5055
Email
Tom DeGarmo
Tom DeGarmo Image

Tom DeGarmo

Principal and Technology Consulting Leader

 
Principal and Technology Consulting Leader
Tel: +1 (267) 330-2658
Email
John Sviokla
Head of Global Thought Leadership
Tel: +1 (617) 530-5359
Email

Key data points

45% of all respondents say they interact with customers significantly using mobile channels

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4th Annual Digital IQ Survey

The 4th Annual Digital IQ Survey includes respondents from nearly 500 US companies about the current state of their technology-related activities and plans for the future

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