PwC's 6th Annual Digital IQ Survey

The Best Practices of Digital Performers
Companies that adopt the 5 Digital IQ behaviors are more likely to be top performers
5 top strategic technologies
Top-performing companies have a strong CIO-CMO relationship
Top-performing companies have IT departments with understanding of marketing
Top-performing companies have a CEO who champions the us of technology
Companies that measure innovation are twice as likely to be top performers
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Topic briefs

Dive into the data on specific topics for insight on how to maximize the value of digital technology across your business.

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Industry focus

Nearly 1,500 business and IT executives across a range of industries participated in this year's Digital IQ Survey.

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Regional view

Respondents from 36 countries weighed in on the state of digital in their regions.

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Explore the data

Drill down into the survey results.

Select an industry and a region, choose a question, then download or share the results.

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