PwC's 2011 Digital IQ Survey: Defining Digital IQ

PwC’s 4th Annual Digital IQ Survey: What is Digital IQ?

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget—it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value.

Businesses must raise their Digital IQ now, or fall further behind

As a result of our research, we have identified seven dimensions that comprise an organization's Digital IQ: four technology components and three process components.

Technology components

Mobility. The firm's ability to provide mobile solutions to employees and customers, and "bake" mobility into the core processes of the organization.

Social media. How well a company leverages social networks to inform all aspects of its operations.

Cloud computing. The extent to which firms use cloud computing to make their businesses more flexible, adaptive and competitive.

Business intelligence. How broadly executives think about the types of data sources—both internal and external—used to make critical decisions and set strategies.

Process components

Strategic planning. This entails not only setting a corporate strategy that is well-communicated across the enterprise, but ensuring that IT is front and center.

Mobilization. A critical and often missed step whereby executives set out a roadmap and align the resources required to execute the corporate strategy.

Roadmap execution. The ability to not only deliver products and projects on time, on budget and to scope, but to ensure that the end result—even during times of dynamic change—creates overall value for the business.

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