Evalutation criteria

The submissions will be evaluated based on the following criteria:

  1. Pin codes along with the preferred genres proposed for the targeted marketing strategy.
  2. Approach and calculations involved in getting to the target areas.
  3. Recommendations around the Marketing strategy.
  4. Structure and robustness of methodology used and presentation of findings.
For any D'Facto related queries or clarifications, please mail your queries along with your contact details to: DFacto@us.pwc.com