Consulting case studies

Using business analytics to power a global salesforce

A global consumer packaged goods company increased its revenues by implementing a sweeping business analytics strategy that gave it stunning new insights.

"...the client’s decisions are now powered by analytics...that help the leadership facilitate literally millions of daily decisions in the field."

Client challenge

To increase revenues and accelerate growth worldwide by:

  • Using business analytics to get instant actionable insights on global inventory and sales issues
  • Creating a common business analytics platform to be shared by across sales regions 


PwC's solution

Build a business analytics platform that:

  • Puts crucial data in the hands of the mobile sales force instantly
  • Enables faster and more informed decision making
  • Creates a single view of the business from multiple sources of disparate data 


Impact on client's business

  • The company has achieved five to seven percent revenue growth in the regions where the analytics platform is now in place.
  • PwC has helped identify up to 40 more analytics modules the company can implement as it scales its analytics strategy. 

Published 6/2014

Contact us for a more in-depth conversation

Dan DiFilippo
Global and US Data and Analytics Leader, New York
Tel: +1 (646) 471 8426