Consulting case studies

Building an innovative business model incubator

A global manufacturer created a multi-billion-dollar business model incubator to innovate new ways to sell its products and services.

"Perhaps the BMI’s biggest win is simply earning the ongoing support of the corporation."

Client challenge

To find and create new markets for healthcare products and services by:

  • Developing an innovative vision and aligning the core executive team 
  • Transforming marketing efforts into business creation efforts
  • Realigning the project portfolio toward the new vision


PwC's solution

  • Apply our leading incubator practices to seek new paths to growth by:
  • Developing a strategy, design, and development operation model 
  • Analyzing new markets in the healthcare ecosystem
  • Incubating potential new multi-billion dollar business models


Impact on client's business

  • The corporate venture is gaining traction with start-ups in Silicon Valley
  • The incubator is operating as an innovation engine to explore and pilot new business solutions
  • The CEO is delivering innovative business solutions for the core business units


Published 12/2013

Contact us for a more in-depth conversation

Vinay Couto
Senior Partner, Chicago
Tel: +1 (312) 578 4617
Rodger Howell
Principal, PwC's Strategy&, Chicago
Tel: +1 (708) 267 0590
John Plansky
Senior Partner, Boston
Tel: +1 (617) 521 8801