10Minutes on managing water scarcity

March 2012
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Managing water scarcity

At a glance

Managing risks related to dwindling freshwater supply is becoming more urgent for businesses. This 10Minutes discusses how companies can prepare for the consequences of water scarcity by monitoring water use, evaluating risk across the supply chain, and partnering with local communities to replenish water supply.

Businesses have to compete for freshwater with a burgeoning global population that is consuming more food and energy, both of which are inextricably linked to water. Missteps in managing water can lead to political and legal snafus that halt production in far-flung global operations.

To prepare for the consequences of water scarcity, companies must monitor water use, evaluate water scarcity risk across the entire supply chain, and collaborate with local communities on replenishing water supply.



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