10Minutes on investing in Africa

September 2011
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Investing in Africa

At a glance

Africa has some of the world’s fastest-growing economies and offers the highest risk-adjusted returns on foreign direct investment among emerging economies. To succeed, investors must look beyond dazzling returns and one-off projects, and sign on as participating partners in Africa's long-term growth and development.

Many business leaders in the West remain skeptical about Africa, their perceptions lagging behind the continent’s new realities. Africa is now home to some of the world’s fastest-growing economies and offers the highest risk-adjusted returns on foreign direct investment among emerging economies.

While mining and oil remain big businesses, infrastructure investment and the consumer market are major growth areas. Telecom, mobile banking, retail, and cleantech are only some sectors that are showing great promise.

As worldwide investors vie for a piece of the action, the expectations of African stakeholders have risen. To succeed, investors will have to look beyond dazzling returns and one-off projects, and sign on as participating partners in Africa’s long-term growth and development.

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