At a glance
Coming off the second consecutive quarter of decline, deal volumes improved during Q1’16, increasing by 6% to 183 deals.
Without the stream of megadeals (deal value greater than $1B) of prior quarters, it’s no surprise overall deal values have contracted considerably. But big deals aren’t the only way companies acquire, and volumes of large and middle-market deals have picked up in the first quarter of 2016.
The Entertainment, Media and Communications (EMC) landscape continues to evolve rapidly with the advance of technology. Both traditional players and recent entrants are focused on bringing to bear new capabilities to better monetize their consumers, and remain competitive. As companies move into areas outside of their core competencies, greater consideration of the strategic aspects of deals is essential. Nowhere is this more obvious than in the area of advertising technology.