A five-year economic forecast for industry revenue, ad spending and internet access.
The past 20 years have brought a wave of disruption in technologies, distribution, and formats. All this, plus the resulting shifts in user behavior, are eroding the once-solid borders defining industries and pushing the boundary of what it means to be a “media company.” Entertainment & media companies are fighting to navigate today's landscape and answer questions like:
PwC's Global entertainment & media outlook is the most comprehensive five-year economic forecast for industry revenue, ad spending and internet access. The Outlook provides a roadmap for future industry growth.
During the forecast period, five industries will demonstrate changes with the most impact - film, TV/video, music, internet advertising, video games. Below we highlight outlook results for these sectors.
What’s the key to building an entertainment and media (E&M) juggernaut, global in scale, rich in service, deep in analytics? Increasingly, it’s cost-effective capital deployment.
As growth slows in older, established markets entertainment and media (E&M) companies are looking toward emerging markets for more robust revenue trajectories.
According to Outlook, US cinema sector revenue is expected to fall in 2016; however, this dip is expected to be offset by subsequent year-on-year revenue rises, reaching $12bn by 2020 at 1.2% CAGR.More insights
According to the Outlook, the US music market was worth $15.2bn in 2015, up from $14.9bn in 2011. Total music revenue is forecast to increase at a 3.5% CAGR to reach $18bn in 2020.More insights
According to the Outlook, TV and video revenue in the US will rise from $119.8bn in 2015 to $122.1bn in 2020, a CAGR of 0.4%. Growth in electronic home video will help offset declines in physical home video and flat TV subscription revenue.More insights
According to the Outlook, the US continues to be the leading internet advertising market in the world. With total internet advertising revenue in 2015 of $59.6bn, it is more than twice the size of China, the second-largest market.More insights
Welcome to Industry Voices. In March, we hosted an Outlook preview event for leading entertainment & media executives. After the presentation, we asked them to share their perspective on what's next in today's rapidly changing industry landscape. Watch the video to hear what's on the E&M horizon.
Our new book on how winning companies close the strategy-to-execution gap
Customers and other stakeholders will expect businesses to demonstrate a higher purpose over the coming years
Learn about our multidisciplinary approach to customer experience innovation
Global Entertainment & Media
Tel: +1 (646) 471 9048
US Entertainment, Media and Communications Advisory Leader
Tel: +1 (267) 330 2494