Introduction and Outlook key trends and themes
by Stefanie Kane - Assurance Leader, Entertainment, Media & Communications, PwC
Interview with Marcel Fenez
- Global Entertainment & Media Leader, PwC
by Matthew Garrahan - Media Editor, Financial Times
Interview with Lauren Epshteyn
- Performance Sales Activation, Mobile, Google
by John Swadener - Principal, Entertainment, Media & Communications, PwC
Interview with Bryan Neider
- Senior Vice President, Global Operations and Shared Services, Electronic Arts Labels
by Sean DeWinter - Partner, Entertainment, Media & Communications, PwC
This year’s key findings focus us on the imperative to create a digital strategy fit for a digital age. Digital success is not just about technology; it’s about applying a digital mindset to build the right behavior. Entertainment and Media businesses looking for future growth are embracing a fusion of disruption, collaboration and innovation. In addition to extensive research and forecasts on 13 segments across 54 countries, the Outlook uncovers 12 topics that bring to life the catalysts for growth that impact companies across all E&M segments.
PwC created infographics to detail Outlook results for the film and music industry as well as TV subscriptions and internet advertising as there are particularly impactful changes occurring in these areas.
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The Hollywood Reporter
Internet Ads Poised to Top Television Within Seven Years. Read more
Digital Home Entertainment to Exceed Physical by 2016, Study Finds. Read more
Why Technology Will Help the U.S. Film Business Grow $8 Billion in 5 Years. Read more
Cable TV predicted to lose customers to phone and satellite firms. Read more
Digital Growth to Prop Up Magazine Revenue Amid Print Losses, PwC Forecasts. Read more
PwC Music Report Stresses Strength of Live Biz, Fate of Downloads Still Hazy. Read more