Technology Institute Publications and Videos

PwC's Technology Institute is our global research network that studies the business of technology with the purpose of creating thought leadership that offers both fact based analysis and experience based perspectives.

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2016 Technology Industry Trends 
The long-term success of tech companies at disrupting traditional businesses is not a given. Here’s three ways to enter an existing market.

Global State of Information Security Survey: Technology

Technology organizations detected fewer security incidents in 2014, despite a global increase in cyberattacks. Incidents carried out by insiders and nation-states represent particular challenges for many companies, whose identity management and employee training programs often fall short of the mark. On the upside, the tech sector leads the way in adoption of certain strategic security initiatives.

Bonfire of the Brands

Will your brand survive and thrive? Explore PwC's latest consumer intelligence series

Commerce Next: Digital commerce is a journey

As you make digital experiences better for customers, you create more complexity for your business. Commerce Next is designed to help our clients deliver the next generation of commerce by focusing on the complete customer lifecycle in an any channel world.

Tax function of the future

In our first report, we consider the current challenges facing tax, prediction for the Tax Function of the Future, and how the current tax function will have to adapt to support and keep pace with the wider business.

Outside the box, inside the lines: Leveraging ethics and compliance to boost tech sector innovation and growth

For technology companies, the future is the business model. In today’s environment of constant innovation, exponential growth, and rapid expansion into unfamiliar markets, technology companies may not be placing ethics and compliance (E&C) risks at the forefront of their priorities.

Technology Megadeals

Let's Megadeal: Seven strategies for managing the unique challenges of large technology mergers & acquisitions.

US Technology deals insights - Q3 2015 update

The second quarter continued the momentum of an active deals market, while volumes continued to demonstrate a slight decline from what was a blockbuster 2014. Despite the middle-market concentration in the first quarter, deals shifted more toward the low and high end in the second quarter.

Building Enterprise Agility

In our fast-moving world, the winners will be companies that can sense change and respond accordingly. Companies striving to become agile must think in terms of three kinds of drivers of change: the “operating environment” that might radically reshape their business environment; “strategic responsiveness” or the soft levers they can pull in response; and the “organizational flexibility” that invariably affects their capacity to respond quickly. PwC has identified four key attributes for executives to consider. Becoming an agile enterprise is an ongoing process - Is your business prepared?

Driving software development through measurement

The performance of software development teams is an area of high interest for Technology executives—especially with the increasing impact of software on the usability and functionality of high-tech products. PwC’s Software Measurement Study was designed to analyze the current state of measurement and practices in software development environments. The study compared measurement practices to industry leading practices to provide an assessment of software measurement.

The Wearable Future

There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they must be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

The Journey to SaaS Profitability

With Software-as-a-Service driving increased operating model complexity and disruption in the industry, executives need to evolve to meet these challenges.

The new revenue recognition standard: Is your technology company ready?

Although the effective date for the new revenue recognition standard may seem far off, companies most affected by the change should start preparing now.

PwC Global 100 Software Leaders

PwC presents insights into how software industry trends -cloud, software-as-a-service (SaaS), mobile devices and consumerization of IT –are impacting where the industry is going. Also, view top 100 software leaders by revenue.

The New Digital Ecosystem Reality: Nine Trends Rewriting the Rules of Business

This 5 part series of papers discusses technological, economic, and political trends that are important to CEOs and C-Suite executives to remain competitive.

The connected employee experience for Technology businesses

Tech companies that build a connected experience for their employees will increase innovation and productivity by increasing employee job satisfaction.

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.


Technology's Pervasive Impact on all Industries:

Deals / Innovation:

Driving Business Impact with Cloud:

Globalization/ Emerging Countries:

Security and Privacy:

Achieving Organization Agility/Talent:

Accounting Advisory

The new digital ecosystem: Video
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.

 
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Business issue

Technology's Pervasive Impact on all Industries

Disruption in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses technology disruption.

Growth in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses growth in the Technology industry.

Spotlight on the sharing economy
The impact of sharing economy: By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity?

Technology companies have a unique opportunity to help their customers raise their Digital IQ
How the Technology industry is enabling the sharing economy and its implications for companies?

Spotlight on the Wearable Future
There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they much be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

Innovation is the next frontier in customer service. Is your business prepared?
PwC's Rachel Berg, US Technology Industry Progressive Service and Customer Experience Leader, discusses next generation customer service for technology companies.

Pricing model changes and analytics allow opportunities for new customer segments
PwC's US Technology Customer Competency Leader Joe Lo discusses SaaS pricing and the importance of pricing analytics.

Business model shifts offer endless opportunities for strategic growth
Tom Archer, Global Google Alliance Leader, discusses strategic growth and business model shifts.

How will mobility disrupt your industry?
It took 22 years for the first 2 billion people to connect to the Internet. The next 2 billion users will come online within the next five years.

New digital ecosystem: Nine trends rewriting the rules of business
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

Deals/Innovation

The new revenue recognition standard: how Technology company deal makers can prepare
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, discusses how Technology company deal makers can prepare for the new revenue recognition standard.

Disruption is driving a lot of technology transactions
PwC's Rob Fisher discusses trends and the future outlook for technology deals.

Technology companies should adjust their strategy when approaching large technology deals
PwC's Rob Fisher discusses how to think differently when approaching technology megadeals.

Today's technology deals market
PwC Technology Deals Leader Rob Fisher talks to The Deal about the 4 key things tech companies need to get right to have an effective M&A process.

Navigating the challenges of being a public company
Bryan McLaughlin, PwC's US Technology Deals Partner, discusses the momentum in the technology IPO market.

Regulatory considerations for the IPO process
Cory Starr, US Technology Industry Assurance Leader, shares PwC's point of view on the IPO process.

Driving Business Impact with Cloud

Businesses need a new IT platform in today's digital world
PwC's US Technology Cloud Computing Leader Mike Pearl discusses the changing role of technology and its impact on business.

Leveraging the value of Cloud
Mike Pearl, Jasmin Young, Rohit Antao and Alison Millar from PwC's Silicon Valley Practice, discuss the benefits and challenges associated with Cloud technology.

Globalization/Emerging Countries

Innovation and emerging markets in technology
PwC's Global Technology Leader, Raman Chitkara, discusses the emerging markets in technology.

Security and Privacy

The changing risk landscape in the technology industry
Princy Jain, US Technology Risk Assurance/Security & Privacy Leader, shares PwC's point of view relative to information security and data privacy risks.

Achieving Organizational Agility/Talent

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

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Subsector

Computers and Networking

The changing landscape for computers and networking companies
PwC's Global Computers and Networking Leader, Scott Adams, and US Technology Markets Leader, Sharon Kane, discuss how industry trends are impacting computers and networking companies.

Emerging company services and MoneyTreeTM

Preparing emerging companies for sustainable growth
PwC's US Emerging Company Services Leader, David Silverman, discusses keys to success as emerging companies move through the stages of development.

Startup companies grow more quickly today and the criteria for IPO have changed
PwC's US Emerging Company Services Leader, Danny Wallace, discusses how today's startup environment and path to an IPO has evolved.

Learn how PwC and Galvanize are helping startups grow in the technology industry
PwC's Rockies Technology and Emerging Company Services Practice Leader, Keith Parsons, discusses how PwC and Galvanize are helping startups grow in the technology industry.

The shifting focus of venture capital firms
PwC's Global Software Industry Leader Mark McCaffrey discusses the changing behavior of venture capitalists.

Software and Internet

The new revenue recognition standard and Software companies - the broader impact 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, examines the implications of the revenue recognition standard on Software companies.

Software as a Service is driving industry disruption 
Patrick Pugh, PwC's US Software and Internet Advisory Leader, discusses challenges and opportunities associated with Software as a Service.

Tech companies should start preparing now for the new revenue recognition standard 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, explores why Technology companies should start preparing now for the new revenue recognition standard.

The impact of the revenue recognition standard on Software companies
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, reviews the impact of the revenue recognition standard on Software companies.

Tech companies: Revenue recognition considerations and preparation
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses revenue recognition considerations and preparation for Technology companies.

Tech companies: The five step revenue recognition model  
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the five step revenue recognition model for Technology companies.

Tech companies: The new revenue recognition standard is more than an accounting change
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the implications of the new revenue recognition standard on technology companies.

Mobile advertising consumer preferences
PwC surveyed over one thousand consumers, held live focus groups and online listening campaigns, exploring the topic of consumer attitudes and behavior related to mobile advertising.

A digital revolution is causing fundamental shifts in the software industry
PwC's Global Software Industry Leader Mark McCaffrey discusses the software industry's digital revolution.

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Line of Service

Assurance

Priority services in the assurance practice
PwC's US Technology Assurance Leader, Cory Starr, discusses the facets of priority services.

Tax

Tax considerations for Tech companies
PwC's US Technology Industry Tax Leader Diane Baylor discusses tax considerations associated with evolving business models for Tech companies.