Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. PwC’s second outlook for the global sports market “Changing the game: the Outlook for the Global Sports Market to 2015” provides revenue forecasts at a global and regional level over the five years to 2015. The report also drills down with projections in four key segments: gate revenues, sponsorship, media rights and merchandising.
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