On Media: Navigating Choppy Waters

This PwC UK report is the latest of a series of Entertainment and Media (E&M) industry reports that examine various industry issues. This edition looks at how E&M businesses should do more to exploit their intangible assets.

PwC UK 出版的 ”On Media: Navigating Choppy Waters” 報告包括兩篇文章:(1)“Managing through the credit crunch”: 強調娛樂媒體產業航行在當前波濤洶湧的巨浪中，應善加創造並利用無形資產的優勢 (2) “Online advertising through the downturn”: 提出網上廣告在經濟不景氣中逆勢成長的現象及其影響因素。