Customer Relationship Management (CRM)

We help our clients efficiently establish and effectively sustain profitable relationships with their best customers

Delivers a solution that enables consumer packaged goods companies to gain insight into their merchandiser relationships with retailers. Provides the ability to understand individual store level order history and forecasts, audit shelf and merchandise, capture competitor information, and process orders in-store.

Guiding Principles

Every CRM implementation incorporates the business process and/or industry knowledge into the solution in one form or another

  • Configuration 
  • Customisation 
  • Integration w/3rd-party software

While configuration and customisation are part of every project, some predefined “baseline” industry offerings drive greater success in sales and delivery.

PwC’s Capabilities

PwC and our strategic alliance partners collectively bring the full suite of skills and capabilities necessary to sell and deliver CRM solutions to the global market.

PwC’s Capabilities


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