Center for technology and innovation (CTI)

PwC’s Center for Technology and Innovation (CTI) is a think tank that looks at IT trends through an enterprise lens to determine where the major business opportunities are. The CTI is best known for its quarterly Technology Forecast journal, which helps CIOs and other executives anticipate the shape of the most rapidly developing information tech changes and map out how to take advantage of them. The group also publishes a series of CIO white papers that explore how the role is evolving and how executives in that role can expand their influence.

Most Recently Published

CTI’s publications provide focused, in-depth original research and analysis of significant technology or business trends affecting an industry or market segment.

The consumerization of IT- The next-generation CIO Today’s consumerization of IT trend is the culmination of a fundamental shift in the relationship between employers and employees—especially professionals—that began four decades ago. This shift has only now worked its way into the world of enterprise technology. Read more

Building sustainable companies This issue of Technology Forecast explores how sustainability can become an integral part of doing business and contribute to corporate reputation and financial results. Read more

Transforming collaboration with social tools This issue of Technology Forecast explores how to confront communications overload and boost collaboration potential by making best use of the new powerful social tools. Business is inherently social, which is why collaboration and communications that scale are so fundamental. Read more

Decoding Innovation's DNA Is innovation the result of inscrutable, opaque genius, or can innovation be treated as an end-to-end process subject to performance optimization by adopting proven methods? Read more