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17 September 2010 - PwC Introduces New Branding Initiative

PricewaterhouseCoopers has refreshed its branding in order to strengthen, and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates.

From a visual perspective, the new branding includes a simplified logo consisting of the initials "pwc" in lower-case type. In practice, the initials "PwC" have been used interchangeably with "PricewaterhouseCoopers" both within and outside the organisation since its formation in 1998. This formal shortening of the brand name will provide consistency and ease of use for PwC firms around the world. "PricewaterhouseCoopers" remains the full name of the global organisation for legal purposes, and will be the name used by PwC firms to sign company audits.

PwC has changed its name from PricewaterhouseCoopers to PwC. 'PwC' is written in text with a capital 'P' and capital 'C'. Only when you use the PwC logo is the name represented in lower case.

  

About PwC

PwC firms help organisations and individuals create the value they’re looking for.  We’re a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services.  Tell us what matters to you and find out more by visiting us at www.pwc.com/sk.

“PwC” is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.

PwC in Slovakia

In 1991, Coopers & Lybrand and Price Waterhouse, each with historical roots going back some 150 years, established offices in the Slovak Republic. The worldwide merger of these two organisations in 1998 created PricewaterhouseCoopers.