Slovak CEO Survey 2014: Harnessing technology to create value in totally new ways

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PwC and Forbes surveyed how CEOs view prospects for the business environment in Slovakia. One of the key messages arising from this year’s CEO survey is the rising confidence in the global economy and growth of revenues. This indicates that we are switching from survival mode to growth mode and the changes CEOs make within their organisations now have less to do with sheltering their business from economic headwinds and more to do with preparing for the future.

Another key topic is technology. Organisations realise that digital advance is unstoppable and that it relates to all players in all markets. Therefore, it is essential to keep pace with it.

What are our key findings in the 2014 edition of the Survey?

  • 76% of CEOs expect their revenues to grow next year.
  • New technologies improved their investment priorities' ranking the most. From last year's 32% to this year's 44%.
  • Innovation is one of the top opportunities for growth.
  • What is the next big thing which will impact business? CEOs most often stated new technology, digital revolution, mobility and alternative energy sources.

There is no doubt that the digital revolution is penetrating all business areas and sectors.