The global financial crisis has changed the banking industry fundamentally and permanently. Banking and capital markets CEOs are focusing on the ‘three Rs’: risk, regulation and reputation.
The way to achieve set targets in a period of global changes is to increase the performance of products, to focus on the most attractive product areas, and to demonstrate readiness to take advantage of emerging opportunities. Key factors that enable banks to adopt new strategies include a client-oriented model and a unified view of client data, the consolidation of distribution channels, product benchmarking, the identification of leading products, client segmentation, and a focus on targeted campaigns.
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