Global entertainment and media outlook: 2012-2016

Welcome
 

PwC's annual Global Entertainment and Media Outlook is accessed online by thousands of executives across the media, technology, communications retail and financial services sectors, and by some of the largest advertisers in the world.

Get an insight into our forecasts and viewpoints for 2012, take a walk through the Outlook's extensive online functionality, and find out which subscription option suits you best, all via these pages.

What is the Outlook?
 

PwC's annual Global Entertainment and Media Outlook is a consistent, comprehensive online source of global analysis for consumer/end-user and advertising spending. With like-for-like, 5-year historical and forecast data across 13 industry segments in 48 countries, the Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.


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Key themes
 

The entertainment and media industry is nearing 'the end of the digital beginning', as companies reshape and retool for life in the new normal. Find out more about what the changing shape of the media landscape towards 2016 means for media companies, and about how business and organizational models are being developed in response to the dynamic impact of evolving consumer behaviour.


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Data insights
 

The Outlook is a source of rich insight into the future shape of the E&M industry, for both geographical and segment growth stories. Find out where this year's big stories lie, what the big picture is for E&M growth prospects, key industry tipping points, and the explosive growth stories that are changing the face of the industry.


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Segment insights
 

The Outlook covers thirteen individual industry segments in its analysis and forecasts for advertising and consumer/end-user spending across 48 countries. Visit these pages for a snapshot of each segment, where you’ll find details of how we define the market along with insights into selected tipping points.


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Subscribe
 

Whether you're looking for access to the full data and analysis for 13 industry segments, prefer to subscribe to individual segments, or simply want to access PwC's insights and top-level data summary in the Outlook's Industry Overview, find your options for 12-month individual and corporate subscriptions here.


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