PwC’s flagship global training programme hits the shore of Singapore

Inaugural Asian launched marks 10th Anniversary for Genesis Park

SINGAPORE, 27 April 2011 - PwC’s global leadership development programme – Genesis Park, was launched today for the first time in Asia. The flagship programme is aimed at the top 2-5% of talented senior managers in PwC’s global network of firms, and turns today’s high potential top performers into tomorrow’s global business leaders.

Elaborating on why Singapore was chosen, Gautam Banerjee, Executive Chairman, PwC Singapore, says: "Singapore is a growing powerhouse in Asia, attracting the world’s top companies and talent. It's maturing as a centre of excellence in education, renewable energy investment, technology and finance. Time spent here will give our Genesis Park participants a valuable insight into one of the world’s fastest growing economies, and deepen and broaden their understanding of Asia and its impact on the world’s economy."

Oliver Chong, Director, Conventions and Meetings, Singapore Tourism Board adds: "We warmly welcome Genesis Park to Singapore. The decision by PwC to hold this event here affirms our position as a destination of choice. In addition, we believe our highly accessible and unique concentration of both business and leisure offerings will go beyond the business aspects to offer a rich spectrum of compelling and customisable experiences for delegates."

Singapore joins Boston and Warsaw as part of the new Genesis Park circuit, which had previously operated from a single site. Bringing the training sites to different territories in some of PwC’s key markets allows future leaders to engage with the reality of local economies. It also strengthens their understanding of clients’ needs in these global markets. Involving clients in some elements of the programme is another key feature of Genesis Park and something PwC looks to develop further in future.

The revamped programme is intensive and uniquely tailored to provide participants with a comprehensive set of skills and strengths - equipping them to meet the real challenges of leadership. Participants experience a complex, demanding curriculum and work in multi-cultural teams on strategic global projects.

PwC Global Development Leader Richard Pollard says: "What makes this programme unique is that it is firmly rooted in the real world. This is not role play; we give participants a real issue and examine how they react and solve it. Another key element is our investment in intensive real-time coaching – in order to work closely with participants to know how they will do it better next time. It’s not about teaching them the theory of leadership, but helping them become the best leaders they can be and equipping them to face the tough realities of leadership in a complex world."

To-date, Genesis Park has over 450 alumni from more than 40 countries, of which more than 75 have been admitted to the firm’s partnership.

Marcus Lam - now a Partner with PwC Singapore, attended Genesis Park in 2003 and shares his experience: "My time at Genesis Park allowed me to focus, recharge and really think about what I wanted from my life and my career. I found the programme energising; everyone there was motivated, everyone saw themselves with PwC for the long haul and the energy that came from this intensity and commitment was contagious."

Mr Banerjee concludes: "Having Genesis Park in Singapore presents a fantastic and unique opportunity for the local firm to leverage on the richness of a truly great programme, make friends and build ties across our network. We are in a truly most enviable position where we can meet and interact with so many rising young professionals and experienced faculty members from across the world in such a short duration."
 

ENDS

For media inquiries, please contact:
Chen Yih Lin (Direct Line: +65 6236 3960, e-mail: yih.lin.chen@sg.pwc.com)
Daniel Tan (Direct Line: +65 6236 3970, e-mail: daniel.el.tan@sg.pwc.com)

Notes: 
For more information on the Genesis Park programme take a look at www.pwc.com/genesispark

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See pwc.com for more information.