Market Intelligence

In today’s increasingly competitive environment, understanding the market, clients and industry trends is an important component in any strategic plan for growth and expansion. Evaluating your existing position vis-à-vis your competitors is also imperative to determining your actions to move forward. The need to gain more trust from clients and regulators, to be more proactive to clients’ needs and to reassess the status quo are driving the need by organisations for more input to their thought processes.

If this is your situation

  • You are expanding your product/service offerings, entering new markets and/or targeting new customer segments
  • You need to assess your existing strategic position vis-à-vis your peers in the industry
  • You are planning to develop alliances with other organisations in your value chain (vertical or horizontal integration and alliances)

How PwC can help you
PricewaterhouseCoopers has a global network of specialists who can provide solutions to all your market intelligence needs.

Our services include:
  • Enhancing your understanding of the industry dynamics across countries or within the region
  • Performing a benchmarking assessment of your operations vis-à-vis industry practices, your business partners and competitors
  • Assisting in formulating business development and market entry strategies