The Case Maker™ for Finance Professionals

May 20 2009

The Sheraton Towers

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One of the most critical skills a finance professional needs is the ability to persuade their audience, whether they are internal or external clients. With The Case Maker™, technically excellent finance professionals can build a strong and impactful case to get the buy-in of key decision-makers and stakeholders with great success. Based on tightly structured logical thinking and a communication flow customised to one’s audience, crucial proposals and decisions get a collective and resounding “Yes!”

The Case Maker ™ equips finance professionals with the tools needed every step of the way: from analysing and building a case, presenting data effectively to creating powerful opening, body & closing presentation flows.

Whether you are presenting business cases to raise investment, to show the strength of the company, to propose a strategy or to manage mergers and acquisitions, The Case Maker ™ enables finance professionals to build and present their case logically and easily, without compromising the persuasiveness and credibility of the presentation.

The Case Maker™ has been conducted throughout Asia (for global organisations in China, Taiwan, Korea, Philippines, Malaysia and Singapore), Europe and the US. The Case Maker™ was specially designed for finance professionals who have to communicate financial facts and figures. It was part of a curriculum of a massive finance transformation project at a global bank and has given the workshop global recognition.

What Participants Learn

  • The Case Maker™ Template for Thinking & Presenting
  • Analysis of the Situation, the Message, Audience, Data and the Presentation
  • The Yellow Circuit™ Test – Understanding the Message & Situation
  • Building and Structuring Your Argument with Logical Patterns
  • Strengthening Your Argument
  • Visualising Data – Using Tables & Charts Effectively
  • Crafting a Strong and Credible Opening & Close
Why The Case Maker™?
By the end of The Case Maker™ for Finance Professionals, participants will learn how to make tight, logical and convincing arguments. Participants will be able to:
  • Organise and structure their presentation CONTENT logically, concisely and impactfully using The Case Maker™ Yellow Circuit™ an Template. They will see, hear and feel a dramatic difference in their organization and planning skills.
  • Use Conceptual and Analytical Thinking to reach the preferences and motivations of their audience.
  • Conceptualise and structure an informative and persuasive data-rich case.
  • Understand principles regarding presentation of data.
Who Should Attend
Finance professionals who make critical presentations to key stakeholders.

Date & Time
20 to 21 May 2009
9am to 5pm

Fees per person *
Normal rate
Introductory rate
Special group rate
Clients/Alumni of PricewaterhouseCoopers
S$1,425
$1,100
S$1,030
Public
S$1,475
$1,200
S$1,130

* special group rate applies to registration of 3 or more participants from an organisation.

Fee includes 7% GST, lunch, refreshments and full set of workshop manuals, templates, learning aids and The Case Maker™ software that will allow you to convert your case into a ready set.

More information about the seminar, including registration details, is available in the flyer > Download