
Differentiating private equity businesses in difficult markets
After the unprecedented financial events of the past year, private equity is operating in an environment where fundraising will become more competitive. What is more, as the turbulence affects the "real economy", so investing will be more difficult.
In this new world, the industry needs to make use of the flexibility it has been so well-known for over the years.
PricewaterhouseCoopers believes private equity is embarking on a new phase – that the industry is at an inflexion point, if you like – and that firms need to adapt. They need to look long and hard at how they create value. They need to consider how this is reflected in their brands. Not only will they have to change, they will have to demonstrate how they are anticipating tomorrow’s world, to differentiate themselves.
The data at the back of this report shows how much the world has changed in just a few months. Our comprehensive global investment and fundraising data for 2007 demonstrates an industry where buyout investment was still thriving, and high-technology and expansion capital activity was in line with 2006 levels.
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Global Private Equity Report 2008 (2333kb)