Transform Issue 4
Transform, the magazine of PricewaterhouseCoopers in Central & Eastern Europe
Transform is the quarterly magazine of PwC in Central and Eastern Europe (CEE). It covers the latest business trends in 25 markets across the region, from the Czech Republic to Kazakhstan. Each issue of the magazine goes out to 10,000 business leaders, financiers, politicians and opinion formers in CEE.
As businesses in Central and Eastern Europe continue to deal with a challenging economic climate, the summer 2009 issue of Transform magazine offers some practical advice on making it through these tough times.
Transform’s special report on business recovery offers readers insight into how corporate turnaround specialists are helping to breathe new life back into failing companies across the region, and how savvy firms are making their cash work harder for them. The special report is topped and tailed by two comment pieces from PwC partners John Wilkinson and Lev Holubec, who talk, respectively, about the need to be on fraud alert during the downturn, and how divestments could help to stabilise weak companies.
It’s not all sombre news. In this issue we look at how the region is building world-class expertise in the area of innovative technologies, including nanotechnology and e-government. In other stories, the magazine covers a Finnish energy company’s successful expansion into the Russian energy sector, we profile two cities who are refashioning their reputations in a bid to attract new investors, and we interview leading businesswomen across the region about the secrets of their success.
