1. How did you receive your copy of Transform?  By post
 From a colleague
 At a PwC office or from a PwC contact in person
 At an Airport Lounge, Hotel or other (please specify):

2. Have you read Transform before?  Yes
 No
 I’ve seen it before, but not read it

3. What is your overall impression of the magazine?  A good read, useful, and interesting
 Room for improvement
 Vague and not relevant to me

4. Overall what do you think of the articles?  Engaging and informative
 Easy to read
 Room for improvement

5. What do you think of the breadth of content?  Varied, topical and relevant
 Good all-round
 Limited, feels too similar to other magazines I have read

6. What do you do with your copy of Transform?  Read it from cover to cover and keep for reference
 Read most of it and then pass it on
 Pick and choose articles that appeal most
 Skim read it and recycle

7. If your answer to question 6 is B, who do you circulate it to?  Board members
 Legal team
 Commercial team
 Operational team
 Marketing team
 Other (please specify):

8. Which articles are of most interest to you?  Personality profiles
 Company profiles
 Industry commentaries
 Updates on market trends
 Regional overviews

9. Has Transform changed your perception of PwC?  Yes, in a positive way
 Slightly
 Not really

10. Would you be prepared to discuss your feedback over the telephone?  Yes
 No

If yes, please provide the most convenient number for us to reach you

11. Would you prefer to read Transform:  In print
 Online
 Both

12. If you do not currently receive your own copy of Transform magazine, and would like to receive future copies, please provide your details:

Name:

Position:

Company name:

Address:

Telephone:

Email: