Technology Forecast, fall 2008

PricewaterhouseCoopers is pleased to present its quarterly Technology Forecast containing analysis on recent trends in IT, encouraging businesses to change their business methods as they are faced with a changing business environment.

In the current economic environment, many companies are demonstrating an apparent lack of readiness when faced with market disruptions. How to maintain a high level of responsiveness is the main issue explored in this Technology Forecast. The emerging trends we have uncovered in leading companies point to a solution. Agility requires anticipation. Agility requires planning. Agility requires the ability to test the impact of a market shift on customers and the company. Ultimately, agility requires an understanding of current value as well as a commitment to modelling potential outcomes to choose the most profitable path.

Topics covered:

• Modeling value and agility
  New management tools provide a means for anticipating market changes, assessing their end-to-end impact, and determining the necessity of an agile response
• Ready, fire, aim
  Strategic intent too often goes awry. Modeling the value proposition is the blueprint for avoiding unintended consequences
• How to hit a moving target
  Constant change requires a business agility model—a method of evaluating your options for the next market disruption
• Lead, follow, or get out of the way:
  CIOs must be more strategic. Agility is what they should be strategic for

See additional information in previous issues of Technology Forecast at: www.pwc.com/technologyforecast.

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