Communications

At present communications sector in Russia is facing significant transformations caused by new global trends in technological sphere, changes in consumer needs, local drivers and tendencies.

Russia wireless market is entering the mature stage of development when opportunities for extensive growth are limited and companies have to search for other sources of revenue increase. The first step for this should include transition from the traditional product and technology oriented development model towards customer oriented management system.

The reforms of regulatory framework for mobile market and other segments initiated by the government, also imply changes in communications business. In particular, the recent demonopolization of wire communications market, and creation of new competitive conditions drives new market strategies and related organizational changes.

How PwC can help you

To operate efficiently in the new environment, and to adapt to changes, the companies need to introduce a new management model including changes in organizational structure, work practices and even in their current corporate cultures. Those companies which will be able to adapt to changes quickly, will get a competitive advantage.

PricewaterhouseCoopers offers the experience and knowledge of its Russian and international specialists to solve this problem. We have been helping clients in many countries to successfully get through the challenges similar to those which Russian companies face now.