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With a global circulation of over 18,000, PricewaterhouseCoopers' quarterly journal for telecom executives is regarded as a “must-read”. Communications review showcases some of the best global practices and leading-edge thinking regarding management and financial issues in the communications industry. Articles are authored by partners in our communications industry practice.
With the theme of Agile and Prepared, this issue includes articles on the effect of convergence on M&A whereas executing sound deals and learning the lessons of the dot-com frenzy will be key to success; M&A human resources issues and risks including focused due diligence to reveal 'hidden' HR costs and potential pitfalls; and mobile advertising, or lifestyle advertising, focusing on relevance, engagement and trust.
The “Perspectives” interviews feature Ben Verwaayen, CEO, BT Group; Marcel Smits, CFO, KPN; and Sol Trujillo, CEO, Telstra.