PricewaterhouseCoopers - the leading global tax business

PricewaterhouseCoopers has the strongest global reputation for tax advice of all the Big Four firms, with a clear lead over the competition.

Our reputation as global market leader extends to the various tax service areas, where we have a very strong lead over the competition in transfer pricing, domestic and international corporate tax planning, cross-border tax compliance, tax accounting, tax function effectiveness, litigation and investigation, tax risk minimisation and expatriate tax planning and compliance.

Source: TNS Global Tax Monitor Q4 2008

Launched in 2000, the Global Tax Monitor (GTM) is a multi-client independent survey conducted by research agency TNS, that examines the competitive position of the top firms in the tax advisory market - globally, regionally, nationally and on an industry basis. It provides a comprehensive measure of firm reputation, client service and brand health, gained currently from just over 3,000 telephone interviews annually with key decision makers (CFOs and Tax Directors) in 29 key markets.

These results are based on the year-ending Q4 2008 figures, with a sample size of 3,168 primary buyers of tax services globally.