It is with great pleasure that we publish the 5th edition of PricewaterhouseCoopers’ annual regional research project. This on-going thought leadership study has analysed over the years the different and changing investment challenges and opportunities for companies in the retail and consumer sector in transitional economies.
DESCRIBED COUNTRIES
This year, we have focussed on three main regions in the developing world – Asia, Eastern Europe and South America. We addressed two major economies from each continent, which include the four BRIC (Brazil, Russia, India and China) countries as well as Argentina and Poland. Therefore, this year’s study is at once broader and deeper.
AIM OF THE STUDY
As usual, the goal of the study is to provide a general picture of the economic, social and cultural environment in which business investors have to operate, as well as to indicate the major consumer trends and identify the relevant challenges and opportunities for companies in the retail and consumer goods sector. This year, each country report includes case studies which highlight practical examples from both multinational and regional players.
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