From Beijing to Budapest - Winning Brands, Winning Formats
This year's report covers a market of transitional economies of more than half of the world’s population. 40% of the population, representing 20% of the global GDP lives on three time zones, between Mumbai and Shanghai.
The scope comprises twenty countries with the highest growth potentials from Beijing to Budapest including:
In Asia: China, India, Indonesia, Korea (South), Malaysia, Philippines, Singapore,Taiwan, Thailand and Vietnam.
In Central & Eastern Europe: Bulgaria, Czech Republic, Hungary, Lithuania, Poland, Romania, Russia, Slovak Republic, Slovenia and Turkey.
Each country report follows a generic template structured around three main investigation topics:
economic overview and regulatory environment
demographics and consumer behaviour
retail and consumer goods sector: performance: challenges, opportunities and emerging trends.
The latter includes information on distribution activities, suppliers of consumer packaged goods (CPG), multinational, regional and local players from both food and non-food companies. This study aims at providing an as objective picture as possible of the structure and potential of the retail and consumer market in each country, as seen from a local perspective. At the same time it seeks to ensure consistency of information from one country to another and act as a guide on how to extract value from globalisation.
This year's report covers a market of transitional economies of more than half of the world’s population. 40% of the population, representing 20% of the global GDP lives on three time zones, between Mumbai and Shanghai.
(1,93 MB). 