Chairman and Senior Partner Alex Cabrera joins business leaders and showbiz personalities in the "Change for the better, Pilipinas!" special feature by Razel Estrella in The Philippine Star last 31 December 2013.
A leading consumer brand launched in 2010 a mission to "encourage Filipinos to change for the better." With the start of the new year, the campaign continues to promote individual contributions that help the community and the country.
In the article, Alex shares, "I will act more and talk less about the transformation of government, country, or the company I work in. I will also have a greater appreciation of things, so that a sense of purpose precedes vision and strategy."