Isla Lipana & Co., the Philippine member firm of the PwC network, has led the search for the country’s next mainstream destinations to mark the firm’s 91st anniversary this year.
A corporate social responsibility project of the firm, the Philippine Gems does not only promote foreign tourism but also domestic tourism. With those individuals coming in and appreciating the country, the firm hopes that business investments will follow.
The Philippine Gems aims to recognize up and coming destinations in the country through online voting from 26 June to 9 August 2013. Philippine Gems will showcase not the usual tourist spots but rather the wide range of diverse and hidden natural wonders that bejewel our country from Batanes in the North to Siargao in Mindanao.
“The increased awareness and appreciation of our country by our own citizens and the rest of the world will give it more prestige and attraction. Eventually, we trust that this initiative will pump prime economic activities in the areas we are highlighting,” said incoming Isla Lipana & Co. Chairman, Atty. Alex Cabrera.
The firm started with a list 175 destinations gathered from their employees and online travel bloggers and trimmed this down to 50. The screening committee agreed on a shortlist of 25 destinations which will be open to public online voting to determine the ten Philippine Gems come 9 August.
This project was done in partnership with the Philippine Tourism Promotions Board of the Department of Tourism and the University of the Philippines-Asian Institute of Tourism. Both were also part of the screening committee together with representatives from FleishmanHillard Manila, Management Association of the Philippines, travel blogger James Betia and media personalities Love Añover, Jing Lejano and Jose Javier Reyes.
For more information about the Philippine Gems, visit www.philippinegems.com
Notes to editor
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PwC refers to the Philippine member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.
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