European Sales Survey 2009

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Can you sell more?

Every organisation relies on its frontline sales teams to engage and inspire its customers. Indeed, when working with customers it is critical to have a clear understanding of their needs to be able to provide innovative value-added solutions to meet those needs. This is the primary role of the sales organisation. Never before has s been more important: in today’s uncertain market conditions a sales organisation is truly tested.

Organisations need to ask themselves the following critical questions:

• Do we have major prospective customers with little or no existing sales coverage?
• Have we re-visited our sales strategy to meet the current changing economic conditions?
• Are we targeting the right customers?
• Do we attract and retain the best sales talent?
• Do we know the return on our total sales investment?

In response to the significance of the sales role in an organisations’ overall growth and customer strategy, PricewaterhouseCoopers is proud to present a unique perspective on the sales organisation and the performance of sales teams in Europe; the PricewaterhouseCoopers European Sales Survey 2009.