12th Annual Global CEO Survey: What matters to CEOs in 2009?

PricewaterhouseCoopers’ 12th Annual Global CEO Survey is published at a time of unprecedented economic and financial turmoil. Highlighting the current concerns and future expectations of major business leaders around the world, the findings provide vital insights into how CEOs are rebalancing their own short- and long-term interests with those of their stakeholders in order to achieve success. There is agreement that new approaches are essential, particularly where cross-border alliances, people management and risk management are concerned. At the same time, CEOs want governments to transform institutions and policies so that they are more in tune with today’s global economy.

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In Asia Pacific , CEOs remain more upbeat than their global counterparts about short term growth prospects with nearly 31% confident of growing revenues during the next 12 months compared to the global average of 21% in 2008. However, underpinning the sentiment of slowing growth, three quaters of Asia Pacific CEOs expect that most growth initiatives will be financed through internally generated cash flows. They are also in agreement that attracting and retaining key talent together with high quality customer service offerings as well as brand strength and reputation will be critical to long-term growth.

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