PwC Malaysia launches free iPhone and iPad apps

Move to further connect with tech-savvy stakeholders especially Gen Y

KUALA LUMPUR, 29 June 2011 – PwC Malaysia recently launched its free iPhone and iPad app on the Apple AppStore. It aims to give tech-savvy stakeholders on-the-go access to PwC Malaysia’s latest digital content. Users can also filter the contents to suit their individual areas of interest or specialisation.
The app keeps you up to date on new reports and other thought leadership publications (downloadable in PDF versions). You can also:

browse upcoming workshops, talks and events
view available career opportunities and recent media articles/press releases
watch videos (podcasts - coming soon)
connect with PwC Malaysia through Twitter and Facebook.

PwC Malaysia Executive Chairman Johan Raslan says that PwC always enjoyed exploring ways to tap onto new technology and trends. “More and more Malaysians are using smart phones these days, so creating an app was the natural way to go.”

“It’s all about being relevant and engaged. We were early adopters of social media. We use Twitter and Facebook a lot to connect with our people and with our friends. They enjoy the real time interaction and we find we are closer to them as a result,” said Johan.

PwC Malaysia has also begun using QR codes on its publications, minimising the hassle for those wanting soft copies and also in the interest of sustainability. “It’s easy! Just scan the QR code, and you’ll be directed to our website where you can download the publication you want. That way, you can also read it on the go,” he continued.

PwC Malaysia is the third country in the global network of PwC firms to launch an iPhone app, and the second to launch an iPad app.

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Notes to editors:

Johan (@johanraslan) has been on Twitter since June 2010. PwC Malaysia (@PwC_Malaysia) also regularly publicises our latest publications and posts updates through our Twitter account.
We’re also on Facebook at www.facebook.com/pwcmsia.
Gen Y refers to those born after 1980 and entered the workforce after 1 July 200. They’ve grown up with technology – it is part and parcel of their lives, which includes the work they do for a living (Malaysia’s Gen Y Unplugged; PwC Malaysia 2009 publication).
According to the Nielsen Company (April 2011):
- With mobile broadband becoming more widely available and affordable, a growing number of Malaysians are accessing the Internet via notebooks and smartphones.
- About 55% are using laptops and netbooks, while 11% said they are using smartphones, a nine point gain from 2009.
- About 19% Malaysians aged 20-24 access the internet via their mobile phones.
To date, PwC Malaysia is the only Big 4 firm in Malaysia with both an iPhone and iPad app.
To download our app, scan the QR codes below:

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