How SOC(i)AL are you?

Contact us if you would like to know if you're a:

  • Sceptic – unconvinced that social media matters?
  • Observer – at an infancy stage?
  • Convert – have an established presence, but in pockets?
  • Advocate – an early adopter?
  • Leader – constantly at the forefront, innovating?

Majority of Malaysian organisations are at the Convert stage in terms of adoption and engagement!


Sceptic

  • Unconvinced that social media matters to your business.
  • Highly conservative, heavily regulated or just not interested.
  • If you had it your way, no one would have access to these disruptive technologies!

External view of you:

  • Afraid of risks
  • Haven't yet caught on to social media
  • Not in touch with what today's consumer/employee wants

Action points you can take

Assess

Ask yourself these 4 questions:

  • Have we made a proper assessment of social media’s impact on my business ?
  • What’s stopping me from embracing it? Are my fears legitimate? Are the risks manageable?
  • What’s in it for me? (See our pullout for the C-suite: a 10 minute quickie)
  • How do I educate my leadership and build a business case for social media?

Observer

  • Yet to set up a presence or at an infancy stage
  • Open to using social media but not sure how it impacts you

External view of you:

  • Afraid of risks
  • Haven't yet caught on to social media
  • Not in touch with what today's consumer/employee wants

Action points you can take

Implement and manage

Robust strategy
  • Define your audience clearly
  • Identify the “mutual purpose“ for you and your target audience being on social networking platforms
  • Set clear and measurable objectives for each target audience group
  • Create a clear roadmap which includes: building transparency, improving engagement, earning credibility
  • Have a response plan for backlash or crises
Investment
  • Allocate a budget to support your social media strategy
  • Consider: resources, listening tools to track ROI, awareness campaigns and more
Measurement
  • Link your social KPIs and business metrics
  • Use social listening and measurement tools to draw insight from behaviours of your target audiences
Team
  • Build an organisation and team to support your social media needs
  • Integrate social efforts into new and existing organisational structure
Risk and policies
  • Do a complete risk assessment
  • Develop social guidelines/policies for internal and external behaviour
  • Develop repeatable monitoring and response process to manage risks and address them
Leadership
  • Determine the role of the C-suite in your efforts
  • Educate them
  • Help leaders build their personal brand on these platforms

Convert

  • Have an established presence but in pockets. No proper strategy, process or awareness of risk
  • Starting to educate leadership, build a business case for it
  • Are you on social media simply because it seems like the thing to do?

External view of you:

  • Not sure what they stand for
  • Inconsistent experience across platforms
  • Indifferent about engaging with them

Action points you can take

Implement and manage

Robust strategy
  • Define your audience clearly
  • Identify the “mutual purpose“ for you and your target audience being on social networking platforms
  • Set clear and measurable objectives for each target audience group
  • Create a clear roadmap which includes: building transparency, improving engagement, earning credibility
  • Have a response plan for backlash or crises
Investment
  • Allocate a budget to support your social media strategy
  • Consider: resources, listening tools to track ROI, awareness campaigns and more
Measurement
  • Link your social KPIs and business metrics
  • Use social listening and measurement tools to draw insight from behaviours of your target audiences
Team
  • Build an organisation and team to support your social media needs
  • Integrate social efforts into new and existing organisational structure
Risk and policies
  • Do a complete risk assessment
  • Develop social guidelines/policies for internal and external behaviour
  • Develop repeatable monitoring and response process to manage risks and address them
Leadership
  • Determine the role of the C-suite in your efforts
  • Educate them
  • Help leaders build their personal brand on these platforms

Advocate

  • The early adopters
  • Use social media extensively for marketing, employee engagement, collaboration
  • But may not take "risks" which can elevate you to the next level e.g. investing in crowd-sourcing, having your CEO on social media, etc.

External view of you:

  • I feel engaged by them
  • My interactions are memorable/useful/positive

Action points you can take

Implement and manage

Robust strategy
  • Define your audience clearly
  • Identify the “mutual purpose“ for you and your target audience being on social networking platforms
  • Set clear and measurable objectives for each target audience group
  • Create a clear roadmap which includes: building transparency, improving engagement, earning credibility
  • Have a response plan for backlash or crises
Investment
  • Allocate a budget to support your social media strategy
  • Consider: resources, listening tools to track ROI, awareness campaigns and more
Measurement
  • Link your social KPIs and business metrics
  • Use social listening and measurement tools to draw insight from behaviours of your target audiences
Team
  • Build an organisation and team to support your social media needs
  • Integrate social efforts into new and existing organisational structure
Risk and policies
  • Do a complete risk assessment
  • Develop social guidelines/policies for internal and external behaviour
  • Develop repeatable monitoring and response process to manage risks and address them
Leadership
  • Determine the role of the C-suite in your efforts
  • Educate them
  • Help leaders build their personal brand on these platforms

Leader

  • Constantly at the forefront, innovating
  • Your leaders understand, embrace, and even lead the charge for social media
  • Deeply and seamlessly embedded into your business
  • In fact, social media may be part of your business or form the core of it.

External view of you:

  • My interactions are memorable/useful/positive
  • My experiences are shared by their leaders' presence on social media

Action points you can take

Refine

Innovate
  • Constantly re-evaluate existing strategy
  • Use social media media to collaborate internally and externally
  • Constantly find new ways of leveraging on social media for the business e.g. product development, more efficient working processes etc
Creating intimacy
  • Use social media to create an intimacy between your target audience and the brand, and influence behaviours/beliefs
  • Focus on two-way dialogue
Embed social media into the business
  • Make social media part of everyone’s responsibility – employees are your ambassadors
  • Let social media drive transformation within
  • Use social intelligence and insight to redefine goals and strategy