Key findings

Our Getting social: Social media in business report shows that while most Malaysian businesses are active on social media, justifying its return-on-investment is a common struggle due to lack of strategy, investment, and performance measurement initiatives. Here are the key findings from our study.

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69% are at least fairly active on social media

 
 

57% don't track social media impact on their performance

 

34% don’t ask for feedback on how customers expect to be engaged on social media

 

59% don’t have a social media budget yet

 
 

72% agree that C-suite participation helps communicate the organisation’s values, shape its reputation, and enhance its brand image

 

54% of C-suites are not using social media for business purposes

 

70% agree that it helps their leadership respond better in times of crisis

 

50% have surveyed the risks of being on social media

 
 

46% have implemented social media guidelines


Interested to learn more? Download the full report here.