9 December 2013
Sridharan Nair, Managing Partner, PwC Malaysia
Overview of key findings:
Jason Juma-Ross, Digital Intelligence Lead, PwC Australia
Umapagan Ampikaipakan, BFM Radio
PwC Malaysia launched its inaugural report on social media for business to a lively crowd comprising business leaders, marketing practitioners and social entrepreneurs.
Titled "Getting social: Social media in business", the report is based on a survey on the use of social media among Malaysian organisations and the level of senior management involvement.
Sri sharing about his early days on social media
The survey reveals some interesting insights about the disconnect between how Malaysian organisations perceive they are doing in terms of social media engagement and how social media users actually think they're performing in this space.
Jason Juma-Ross, Digital Intelligence Lead, PwC Australia shared how organisations can capitalise on social media in relation to the survey highlights. He introduced PwC’s SOC(i)AL business assessment to the participants, sharing how it helps organisations gauge their maturity in terms of social media adoption and engagement.
PwC Australia's Lead Jason Juma-Ross sharing how organisations can capitalise on social media
Celcom Axiata's Dato' Sri Shazalli Ramly illustrating a point during the panel discussion
The event featured several interactive elements to keep the participants engaged. This included live polls asking participants their views on social media and whether their perceptions have changed after viewing the survey results. Participants were also able to take PwC’s online assessment at the survey booth outside the event hall before the event and during brunch.
BFM Radio presenter Umapagan Ampikaipakan moderated a panel discussion on the business benefits of investing in social media and the role of the C-suite in stakeholder engagement.
With 2 CEOs from both the telco and media industry, a Gen Y social entrepreneur and a digital consultant on the panel, there was no shortage of interesting anecdotes, witty remarks and quotable quotes in between them. The panelists urged business leaders to be authentic on social media, and humanise policies and procedures so that they are relatable to their people. Clearly, the rules of engagement have changed in our digital economy.
The audience took to Twitter to share and exchange insights from the discussion. They also posed their questions to the panelists online via a conference Q&A tool.
Sri and the panelists posing for a group photo after the panel discussion