17 July 2013
Jennifer Lopez, Country head of ACCA Malaysia
Overview of key findings:
Faye Chua, Head of futures research, ACCA
The breakfast talk, the first installment of ACCA’s CFO Breakfast Talk Series 2013, discussed the key findings and highlights from ACCA’s ‘100 Drivers of Change for the Global Accountancy Profession’ report. More than 70 finance heads, accountants and HR professionals attended the event.
The study explores the emerging drivers of change that could have the greatest impact on business and the accounting profession over the next decade. The research was commissioned by ACCA’s Accountancy Futures Academy and conducted by Fast Future Research.
Faye Chua gave the audience a snapshot of the report highlights including the five forces shaping the business environment and the five forces driving change in the accountancy profession. She drew the audience’s attention to the trends and new developments taking place across various sectors of the global economy.
ACCA Malaysia Country Head Jennifer Lopez giving the opening address
ACCA's Faye Chua presenting the key highlights from the survey report
The diverse group of panellists (a regulator, two industry practitioners, and a Big Four auditor) contributed many interesting perspectives to the dialogue, throwing in an anecdote or two and sharing some light moments in between.
Moderated by Faye, some of the issues discussed include understanding the role of accountants, trust and its relevance to the profession, managing talent, and the importance of developing a global orientation.
It was a proud moment for the auditors in the audience when Faiz highlighted his key takeaway from the event: “Being an accountant is cool. We should make it known to our kids that accounting is a cool profession.” A fitting end to the event indeed, capturing the exciting times we are in.
The participants listening intently during the event
ACCA's Faye Chua moderating the discussion
Faiz sharing a light moment with Nik Mohd Hasyudeen of AOB