Global multichannel consumer survey 2012

Demystifying the online shopper: 10 myths of multichannel retailing
What do our findings mean for retailers and CPG companies
 
 

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2012 Global multichannel consumer survey

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Question 1 of 6

Where do shoppers shop online most often?

China
United States
Germany
United Kingdom

Correct

Incorrect

China, by a wide margin. Over forty percent are already shopping several times a week or every day.

Which country has the highest percentage of veteran online shoppers (10 years or more)?

Germany
Turkey
United States
Russia

Correct

Incorrect

The US, but Germany follows close behind.

What are shoppers least likely to buy online?

Shoes
Home improvement goods
Groceries
Automobiles

Correct

Incorrect

Home improvement goods.

Who enjoys shopping as a pleasure the most (in a physical store)?

United States
France
China
Switzerland

Correct

Incorrect

China

Where does advertising work the best to get shoppers into a physical store?

Brazil
United States
Hong Kong
Netherlands

Correct

Incorrect

Brazil.

True or False: fewer than one third of seniors (age 65+) are already shopping online.

True
False

Correct

Incorrect

False -- over half of seniors already shop online at least 3-4 times/year.
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24% of consumers do not use social media at all
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With consumer research from 11 different countries -- including both maturing economies and emerging markets -- our 2012 survey report is the most complete picture of the global online shopper that PwC has ever produced.

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