Mobile innovations forecast

Making sense of the rapid change in mobile innovation

 
What did we discover?

Making sense of
the rapid change
in mobile innovation

Intro
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Coming soon:
New technological capabilities

Are you up to the challenge?

Panel 2 content goes here

Coming soon:
New use cases 

How are you doing?

PAnel 3 content goes here

Coming soon:
New business models 

Read the survey

Panel 4 content goes here

Making sense of the rapid change in mobile innovation

Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector?

Answering these kinds of questions requires not just a keen understanding of the evolutionary curve of the enabling technologies, but a broader framework for analysing mobile innovation quantitatively and qualitatively. With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a four-part framework for analysing and understanding mobile innovation. The four parts are:

The four parts will be explored in periodic articles on this Web site in the months ahead. We expect that examining, analysing and forecasting mobile innovation along these lines will shed light on the interdependencies that are otherwise cloaked by the unorganised daily stream of innovation announcements.

Quotes from the report

“As important as the enabling technologies in our Index are, some of the more interesting use cases and disruptive mobile innovation are likely to be driven by the emerging technologies and new capabilities of existing technologies, which we include in this group."

Daniel Eckert, PwC Director, Mobile Computing
“You could argue that today there’s very little differentiation in the mobile communications industry. The phones are all starting to look alike. The services are all becoming fairly ubiquitous. It all feels very similar. That’s when there’s the potential for business model disruption.”

Dan Hays, PwC, US Wireless Advisory Leader
“We will track things like the number of technologies, how fast are they moving and how that enables innovations. If you get so much more processing speed and you get so many more features then it allows you to do something different."

Rodger Howell, PwC Principal, Mobile Computing
“Mobile is one of several disruptive changes affecting technology, communications and media industries. The others being cloud computing, social media and the network of intelligent devices through the Internet. The individual impact of each could threaten established vendors and create new customer value propositions...But their combined impact is likely to be greater... "

Vicki Huff, PwC Partner, Technology Industry
“The seven components, individually or collectively, are not likely to cause the next great disruption in the next five years without some creative thinking about how to use them. Specifically, new capabilities, cre­ative use cases and imaginative business models—or some combination—are more likely to produce a game-changing mobile innovation.”

Kayvan Shahabi, PwC, US Technology Advisory Leader
“Vendors are looking at business models in a much more fluid way—across a spectrum—anchored by products at one end and experiences at the other...This is easier said than done, of course, which means successful business model evolution requires a real investment in enterprise agility. Customers are already voting with their dollars—with mobile computing leading the way.”

Tom Archer, PwC, US Technology Industry Leader
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Contacts
Raman Chitkara
Global leader
Technology
Tel: +1 (408) 817 3746
Pierre-Alain Sur
Global leader
Communications
Tel: +1 (646) 471-6973
Mohamed Kande
Global Advisory leader
Technology
Tel: +1 (202) 756 1700