Making innovation go further in metals

How companies could gain by widening their innovation focus

This short report is a companion piece to PwC’s comprehensive survey report on innovation, Breakthrough Innovation and Growth. That report was based on a survey of 1,757 board-level executives responsible for innovation within their company. 

A small number in the sample, 34, were board-level executives from companies in the metals sector. This report focuses on this sub-sample to gain insights into innovation among metals companies and how they compare with the results in the main study.

The study uses a balanced scorecard methodology to distinguish the top 20% innovators (359 companies) and the bottom 20% innovators (395 companies) in the sample as a whole to compare and contrast their relative characteristics and experiences (see methodology note at the back of this report).