Dead Sea spa benchmarking survey 2010

We are pleased to present the results of PricewaterhouseCoopers (Pw C) Spa Benchmark survey for the Dead Sea spa sector in Jordan.

The Spa Benchmark report has been created as an additional service to our hospitality clients as part of PricewaterhouseCoopers Thought Leadership program for the real estate and hospitality sector in the Middle East. The report provides spa/hotel operators owners/investors and hospitality sector developers with key metrics and information on the performance of the sector in the Dead Sea market.

The report tracks 11 key metrics in the industry related to the operational performance of the spa industry. The metrics were selected as part of our objective to provide spa operators with a benchmark of internal spa operations that can be used as a tool for driving operational decisions and profitability, as well as  information on common indicators that can be used by investors and developers in the sector. Performance data has been contributed by our data partners and presented in Jordanian Dinars (JOD) and United States Dollars (USD).